Drive brand awareness within the B2B promotional products industry, capture leads, and introduce new products along with custom importing and decorating capabilities.

- Managed 40x30 ft booth layout and production within a $40K budget, in collaboration with external vendors

- Partnered with sales and product teams to curate and decorate featured products with compelling graphics

- Directed creation of booth visuals, signage, and flyers with internal design and marketing teams

- Planned and executed pre-show email and social campaigns to boost booth awareness and traffic

- Oversaw booth setup and installation onsite, and led team during breakdown

- Engaged attendees on the floor to generate interest, capture leads, and surface key customer insights

- Led post-show marketing campaigns to nurture leads and re-engage customers

- Developed personalized lead follow-up workflows that helped sales and customer service teams convert interest into revenue

- Executed strategy across three major industry trade shows, combining in-person and digital brand storytelling

- Launched integrated pre-show campaigns across email, LinkedIn, and Instagram with branded messaging

- Designed a visually striking booth featuring top product lines and unique customization capabilities

- Created flyers and printed takeaways aligned with the brand and seasonal product lines

- Managed all booth logistics and real-time lead capture for sales enablement

- Devised and delivered post-show recap content for both attendees and clients who could not attend

- Captured over 300 new leads per show

- Follow-up campaign to new leads: 62% open rate, 76% click-to-open (CTO), 48% click-through rate (CTR)

- Post-show recap campaign to clients: 52% open rate, 76% CTO, 44% CTR

- Personalized follow-ups generated direct sales and boosted interest in custom product solutions

- Enhanced company reputation as a leading creative partner in the promotional products space