Campaign Case Study: La Roche Posay Skinfluencer Campaign

Objective

Create and manage a unique outreach campaign to influencers and dermatologists that highlights La Roche Posay's key skincare products during National Cleanse Your Skin Week.

My Role

  • Researched beauty industry trends and competitive influencer activations.

  • Created and pitched campaign concept and visuals to La Roche Posay's PR Manager, winning the project contract.

  • Collaborated 1-on-1 with PR Manager to curate products and messaging for a week-long product calendar.

  • Directed development of a custom advent-style die-cut calendar for influencers, overseeing design and multiple rounds of revisions.

  • Worked with production and graphics teams to manage sourcing, printing, and insertion of products into each unit.

  • Coordinated drop-ship logistics to ensure timely and accurate delivery to 150+ influencer recipients.

  • Photographed and filmed final product for CCG Promo's internal content library.

  • Researched influencer content post-delivery to assess reach and campaign success.

  • Produced a branded video case study to showcase execution and ROI to future clients.

Execution

  • Multi-phase campaign strategy combining product, packaging, influencer marketing, and logistics.

  • Custom-designed and branded advent-style packaging to elevate unboxing experience.

  • Worked cross-functionally between client (LRP), creative teams, and production partners to ensure quality and timeline alignment.

  • Executed post-campaign content audit and media capture to highlight reach and value.

Results

  • Over 6.5 million impressions from influencer coverage across multiple platforms.

  • Extremely positive reception from both influencers and dermatologists.

  • Helped set a new precedent for LRP's consumer engagement during National Cleanse Your Skin Week.

  • Secured ongoing business between CCG Promo and La Roche Posay.

  • 150+ boxes shipped, driving significant brand exposure and awareness.