Campaign Case Study: Industry Trade Show Booth
Objective
Drive brand awareness within the B2B promotional products industry, capture leads, and introduce new products along with custom importing and decorating capabilities.
My Role
Managed 40x40 ft booth layout and production within a $40K budget, in collaboration with external vendors.
Partnered with sales and product teams to curate and decorate featured products with compelling graphics.
Directed creation of booth visuals, signage, and flyers with internal design and marketing teams.
Planned and executed pre-show email and social campaigns to boost booth awareness and traffic.
Oversaw booth setup and installation onsite, and led team during breakdown.
Engaged attendees on the floor to generate interest, capture leads, and surface key customer insights.
Led post-show marketing campaigns to nurture leads and re-engage customers.
Developed personalized lead follow-up workflows that helped sales and customer service teams convert interest into revenue.
Execution
Executed strategy across multiple major industry trade shows, combining in-person and digital brand storytelling.
Launched integrated pre-show campaigns across email, LinkedIn, and Instagram with branded messaging.
Designed a visually striking booth featuring top product lines and unique customization capabilities.
Created flyers and printed takeaways aligned with the brand and seasonal product lines.
Managed all booth logistics and real-time lead capture for sales enablement.
Devised and delivered post-show recap content for both attendees and clients who could not attend.
Results
Captured 300+ new leads per show.
Follow-up campaign to new leads: 62% open rate, 76% click-to-open (CTO), 48% click-through rate (CTR).
Post-show recap campaign to clients: 52% open rate, 76% CTO, 44% CTR.
Personalized follow-ups generated direct sales and boosted interest in custom product solutions.
Enhanced company reputation as a leading creative partner in the outdoor promotional products space.